made.

Some stories are worn.
Some are told.
Some are made.

Available for new projects Est. 2021 · Dubai

The studio

made. is a creative studio in Dubai working across image, identity and experience. We started inside the hair and beauty world, and we still work closest to it: the product, the founder, and the feeling a brand leaves behind.

What we make

  1. 01

    Brands

    Identities, worlds, direction

  2. 02

    Images

    Films, stills, campaigns, content

  3. 03

    Products

    Packaging, development, visual language

  4. 04

    Editorial

    Magazines, covers, art direction

  5. 05

    Presence

    Websites, digital touchpoints, brand expression

Trusted by EIDEAL Danger Jones twss Goodish Davines ESTETICA Middle East

Selected work

In progress. In market.
In motion.

Brands we built from the name up, and the images that carry them.

Hair & beauty · Ongoing

EIDEAL Campaigns

Photography, film and direction for global hair and beauty brands across the region, from campaign films to in-store digital screens.

View project
twss campaign: model with long dark windswept hair in a white vest, leaning on a pearl panel
awaken your
inner musetwss
twss campaign: model with curly hair reaching up against a pearl backdrop
dare to be
yourselftwss
twss campaign: model holding her blonde ponytail up high
unravel your
imaginationtwss
twss hot mess air styler packaging: white box with iridescent lettering, open box and printed back panel
hot mess
air styler · packagingtwss
twss hand mirror in polished chrome, front engraved 'honor your inner twss' and a molten liquid-metal back
hand mirror
product design · R&Dtwss

Hair tools · UAE-born · 2024

twss

Rebrand from Eideal. Creative direction, naming, product branding, packaging, R&D. Plus the campaign shoot.

Estetica Middle East, Issue 1 cover
Estetica Middle East, Issue 2 cover
Estetica Middle East, Issue 3 cover

Editorial · Middle East · Since 2024

Estetica Middle East

The region's edition of the Italian hair magazine. Magazine design, creative direction and cover shoots, three issues so far.

Visit esteticame.com ↗
Goodish weekly menu page and homepage in browser windows, with the Mongolian Beef Noodles recipe sleeve

Food · Dubai

Goodish

A home-cooked meal brand, built end to end. Branding, packaging, and a website with weekly menus and online ordering.

Visit goodish.ae

Installation · Davines · TODA Dubai

The Present Time

A 360° installation artwork for Davines, made for TODA, the Theatre of Digital Art in Dubai.

We figure it out.
Somehow, it gets made.

Films

Made between projects.

More on Instagram
There is always another way for the light to fall.— made.
Solitude and loneliness can look a lot alike from a distance.— made.

We like being
close to the work.

Close to the product, in the studio, testing it ourselves.

Close to the founder, from the first conversation to launch day.

Close to the feeling a brand should leave behind.

Hicham Eid, founder of made.

Founder

Hicham Eid.

Raised in a salon. Shaped by image-making.

With a background spanning hairstyling, photography, filmmaking and creative direction, Hicham brings a hands-on approach to building brands through story, product and visual identity.